Agents are starting to buy on behalf of users. Traditional affiliate tracking doesn't work for them. Affili AI connects your products to the agentic economy through a new protocol called AAP.
The problem
Today's affiliate networks — Awin, CJ, Impact — rely on tracked links, browser cookies, and tracking pixels. When a human clicks a link and buys something, the sale is attributed and commission is paid.
AI agents don't click links. They don't have browsers. They don't accept cookies. Every transaction an agent drives today goes completely untracked — no attribution, no commission, no data.
The £15 billion affiliate industry has a blind spot, and it's growing fast.
Introducing AAP
AAP is the protocol that AI agents transact through. When an agent drives a purchase, the transaction flows through AAP. Attribution is automatic because AAP was the pipe — no cookies, no pixels, no tracking links. The network is the tracking.
Merchants connect their products to the Affili AI platform however works for them — API, product feed, MCP, spreadsheet, or just pointing us at their website. Our onboarding agent does the work of normalising and listing their deals. Purchasing AI agents then discover and buy those deals through AAP.
For merchants
Connect to Affili AI however you're comfortable. We handle the rest — your deals are live on the network in days, not months.
For agent builders
Integrate the AAP SDK. Your agents can discover deals across every merchant and earn commission on every sale they drive.
For users
Ask your AI agent to find you the best deal. It searches every merchant on the network and handles the purchase for you.
How it works
In Awin's world, attribution works because the click goes through Awin's servers. AAP works the same way — but for agents. The agent doesn't go to the merchant directly. The agent goes through AAP. Attribution is automatic because AAP was the pipe.
No 30-day cookie windows. No "who clicked first" disputes. Through AAP or nothing. Binary, auditable, instant.
Transaction flow
Merchant connects to Affili AI — via API, feed, MCP, or spreadsheet
Our onboarding agent normalises and lists their deals
AI agents discover deals through AAP
Agent helps the user choose — user buys through AAP
AAP attributes the sale and calculates commission
Validation period passes — commission settled
Site protection
79% of top websites block AI bots. That makes sense — you don't want crawlers scraping your checkout flow. But those bots represent real users who want to purchase from you.
With Affili AI, you don't open your website to agents. You share your deals through a clean, structured channel. Agents buy through AAP — not through your forms, not through your checkout. Your site stays exactly as locked down as it is today. The revenue comes through a completely separate channel.
Three modes
SIM deals, broadband, energy tariffs
Static deals refreshed automatically by our onboarding agent. No feeds to manage, no CSVs to upload.
Flights, hotels, car hire
Real-time queries to your API. Prices returned on demand, always current.
Insurance, mortgages, financial products
User details sent to your quoting engine. Bespoke quote returned through AAP.
Getting started
Commission-based terms. You set your own rates. No exclusivity — keep your existing networks.
API, product feed, MCP server, website, or a spreadsheet. Whatever you have, our onboarding agent connects to it.
Our agent structures your deals, enriches the data, and presents them for your approval on the dashboard.
Your products are discoverable by every AI agent on the network. Agents transact through AAP.
Track transactions and commission in real time. Monthly settlement after validation periods pass.
Early access
AI agents are a new distribution channel. The merchants who join the network first get the best positioning, the best terms, and a head start that compounds as agent adoption grows.
You pay commission only. No monthly platform fee while we grow together.
Early partners get preferred positioning. When agents search, your deals surface first.
Our team handles the full integration — connect to whatever you have, however you have it.
Your competitors aren't in this channel yet. Be the provider agents recommend first.
One integration puts your products in front of every AI agent — Claude, ChatGPT, Gemini, open-source agents, and vertical-specific agents. Commission-based, no upfront cost.
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